Technological factors cover
the rate of innovations in the industry. This can include changes in digital
and mobile technology, research and development and automation. Changes can
also be made in distribution and logistics. These alterations can affect the
operations and the market for the better or worse. Research and development are
key factors into the improvement of technology and is a major driving force for
reduction in costs (Breyer, et al., 2010). The rapidly
changing environment can make or break a business, and if a business isn’t
quick to adapt change then it can quickly falter (Hinde, 2013).
The R will allow Samsung to create new innovative product for a fraction
of the cost, and with the ever-changing market they will be able to produce
these products quicker to meet consumer demand.